Pinterest Introduces Place Pins. What this means for you.
The social media and travel world has been abuzz the past couple of weeks with Pinterest’s launch of Place Pins. Let’s drill down into exactly what this is and what it means for you as a person or a brand.
Why Place Pins? About a year ago, Pinterest noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday. In fact, every day people Pin about 1.5 million places, and now there are more than 750 million Pins of these destinations on Pinterest. They asked themselves, how could they help people turn their travel inspiration into reality? They took the first step toward that goal with Place Pins.
What is Place Pins? Place Pins was designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. Place Pins also includes extra details like the address and phone number right on the Pin so users can easily pull up useful info on a weekend adventure or before a night out.
How it Works: Creating a board of Place Pins is easy. Just select “Add a Map” when you create a new board or Edit an existing board’s settings to “Add a Map.” After that, you can map all of your new and existing Pins on the board to help plan your next adventure.
Who’s Using It? Individuals, of course, are using Place Pins to create their dream vacation plans. But magazines, brands, CVB’s and hotels have also embraced Place Pins and created some swoon-worthy boards. For instance, Architectural Digest created their own guide to London Design, Conde Nast Traveller showcases their best hotels in Thailand, and Thrillist has even tossed their hat in the ring with a board of New York’s best burgers.
What Now? Okay, now the good stuff. We get that this is perfect for travel planning, but you can use this as a brand to create your own gorgeous, online, interactive map. Say you’re a hospitality brand with hotels around the globe, or you’re an organic juice line with coast-to-coast retail locations carrying your product or your company has offices across the U.S. and Europe. Then this is perfect for you. It can be updated in real time, costs nothing and can be linked from all of your digital channels.
Pinterest created their own board showcasing some of the best Places Boards for inspiration.
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