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	<title>J Public Relations &#187; Latest From JPR Clients</title>
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		<title>FLUXX nightclub opens in downtown San Diego</title>
		<link>http://www.jpublicrelations.com/2010/03/fluxx-nightclub-opens-in-downtown-san-diego/</link>
		<comments>http://www.jpublicrelations.com/2010/03/fluxx-nightclub-opens-in-downtown-san-diego/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 18:17:51 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Latest From JPR Clients]]></category>

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		<description><![CDATA[FLUXX Nightclub Captivates All Five Senses As It Ushers In A New Generation of Nightlife in San Diego]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jpublicrelations.com/wp-content/uploads/2010/03/layer_2_46431.jpeg"><img class="alignleft size-medium wp-image-1239" title="layer_2_4643" src="http://www.jpublicrelations.com/wp-content/uploads/2010/03/layer_2_46431-239x300.jpg" alt="" width="239" height="300" /></a>Grand Opening energy continues to be in full swing after the opening FLUXX Nightclub last Friday, ushering in the next generation in nightlife in downtown San Diego. The hotly anticipated, ever-evolving venue commands full sensory attention from the moment you step inside the doors &#8211; from the touchable design textures and vibrant pops of color throughout, to the pulsating sound system, tantalizing cocktails and voyeuristic views of the eye candy.</p>
<p>True to its name, FLUXX nightclub’s mood and motif will be kept in a constant state of change, intriguing guests with regular shifts in theme and style designed to create a unique experience and new discovery with every visit. FLUXX’s modern, organic design oozes sex appeal without taking itself too seriously. Playfulness is the order of business and FLUXX delivers with an arsenal of cool elements purposefully chosen to tap into the big kid in us all.</p>
<p>Managed by industry veterans, RMD Group and designed by award-winning hospitality and nightlife designer, Davis Krumins of Davis Ink, FLUXX’s lights are on and it&#8217;s clear what all the fuss has been about.</p>
<p>“Seeing FLUXX come to life is incredible and we are so excited at the response we have received from the public and industry,” said RMD Group Partner and FLUXX General Manager Dave Renzella.<strong> </strong>“Nightlife is about having fun<strong> </strong>and being indulgent. We wanted to create a venue that was unique and stylish, yet one that catches people off guard. We feel we’ve achieved that with FLUXX.”<strong><br />
Sight </strong></p>
<p>Tunnel vision? That’s exactly what FLUXX had in mind as you enter the club through a 13-foot tunnel that delivers you into a world unlike any other. Bright colors abound and enliven the space with artistic imagery that engages and shifts along with the themes of the club. Set center stage in FLUXX is its large circular dance floor, positioned to attract attention and draw people in. A little mood lighting goes a long way and the custom, large-scale theatrical lighting system designed by SJ Lighting Inc. takes the dance floor on a visual journey, rivaling clubs all over the world. There isn’t a bad seat in the house and as a stunning 15-foot custom rope chandelier dangles above and the DJ and dancers perform on raised, recessed mini-stages, the enormous dance area is flanked by surrounding tables and bar areas on all sides so not a moment of the action is missed.</p>
<p><strong>Touch </strong></p>
<p>FLUXX reinforces the power of touch throughout the venue, utilizing organic elements and textural placement to intrigue guests and get the party started. Extreme innovation and artistry can be seen throughout, from the moss covered ceiling and circular recessed cut outs in the floor that feature modern rock gardens, to the backlit acrylic marble and miniature wood logs interspersed amongst the whimsical art installations. The rush of icy air revitalizes dancing guests with a powerful blast delivered via a massive, integrated liquid nitrogen system, creating a momentary rush that chills from head to toe. FLUXX even goes so far as to introduce nostalgic objects from the past with an exaggerated approach, including a large-scale tree house designed to house one of the VIP tables – a true Bird’s Eye View.  The mix of textures and unexpected materials at every turn invokes curiosity and entices guests to get all touchy-feely.</p>
<p><strong>Hear</strong></p>
<p>Housing the most advanced sounds system of its kind FLUXX delivers an audio experience unlike anything you’ve ever heard in a San Diego nightclub. FLUXX tapped top audio technology gurus, Sound Investment Audio to create a custom sound system of such a high quality that they provide a transcendent listening experience. The system, comprised of fourteen 21&#8243; subwoofers and over 50,000 watts of high fidelity power, combined with careful tuning yields a system that is unmatched in quality and performance. The pulsating energy delivered by the system and enhanced by the bass and vibrations it generates on the club’s distinctive all-wood dance floor, has already started to draw some of the most talented DJ’s in the country, leaving FLUXX guests with an indelible impression.<strong> </strong></p>
<p><strong>Taste</strong></p>
<p>Like all things FLUXX, the cocktails feature an array of spirits to fit every mood and satisfy every impulse. The signature “FLUXX Me” cocktail is a staple that replenishes thirsty guests, and will reinvent itself along with the changing themes of the club. As we step in to spring, Chopin vodka is combined with fresh lime, ginger juice, simple syrup, fresh raspberries and strawberries – the perfect concoction to toast the sweet smell of success.</p>
<p><strong>Smell</strong></p>
<p>The smell of success is in the air and buzz is in full effect as San Diego can&#8217;t get enough of FLUXX. The multi-million dollar, 11,000 square-foot venue demonstrates nightlife, re-imagined. For more information, visit <a href="http://www.fluxxsd.com">www.fluxxsd.com</a> or <a href="http://www.twitter.com/fluxxsd">www.twitter.com/fluxxsd</a> .  FLUXX is located at 500 4<sup>th</sup> Avenue in San Diego’s Gaslamp Quarter.</p>
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