A strong believer that you should love what you do, PR Manager Lauren Clifford has found her ideal profession as a hospitality publicist. Her personal enthusiasm for travel and food regularly translates into ink and reel for her clients, through the guideposts of over eight years of industry experience and a lifetime of passion.
Having launched her career in Boston before spending several years in the Southern California market, Lauren now leads key accounts for JPR in New York City, including Fairmont Hotels & Resorts, YCO – the yacht company, Brooklyn Winery, and the Regent Palms. In the past, she’s helped re-launch THE US GRANT HOTEL, create national buzz for nightlife venues FLUXX, Side Bar and Stingaree, and reposition Harrah’s Rincon Casino & Resort. Other brands she’s worked with include Relais & Chateaux, Starwood, The Palm Restaurant Group, Chace Restaurant Group, US Hotels and Grace Hotels.
Lauren’s strength in cultivating and maintaining close media relationships has enabled her to secure a stockpile of press in top-tier outlets from New York Times to Wall Street Journal, to Travel + Leisure and Bon Appetit, to Lodging and BizBash, to the Today Show and SMT’s, as well as regional publications such as New York Magazine and Sunset. Everyone has a bottom line to be considered, and Lauren approaches both her clients and her contacts with both in mind.
Follow Lauren on Twitter @CliffsNotes