It is our job to protect and manage the image of our clients. Should a sticky situation arise, the smart and experienced J Public Relations team thoughtfully guides a client through the process every step of the way.
A crisis is most always unexpected and requires a case-by-case assessment in order to determine the best approach to dealing with it. However, one thing is certain:
Time is of the essence and having a roadmap in place that outlines how your company will communicate with media during and after the crisis is the #1 key to surviving it.
JPR works closely alongside our clients to ensure a plan is in place and whether we act as a direct spokesperson or assist behind the scenes, we use persistent, tactful and timely messaging to ensure the situation is diffused and that our clients’ reputation remains intact.