Opening its doors in November 2007, Hard Rock Hotel San Diego was one of the city’s most hotly-anticipated properties to come into the market in recent years.

J PR was hired in early 2007, months before the actual opening, to help build local, regional and national buzz for the property. A comprehensive PR plan was put into motion, with a focus on the brand’s luxury, cutting-edge elements and chic design, its 40,000 square-feet of meeting and event space, as well as its high-profile restaurant and nightlife partners Nobu and the Gerber Bars.

With a successful grand opening celebration featuring the Black Eyed Peas and thousands of VIP guests, J PR set into motion a successful launch for HRHSD. Combined with a strategic public relations campaign, J Public Relations successfully secured millions of impressions for HRHSD in such highly-coveted publications as USA Today, The Los Angeles Times, Wall Street Journal, National Geographic Traveler, E! Television special ‘World’s Sexiest Wet ‘n’ Wild Jobs,’ Life & Style, Perez Hilton, People Magazine and People.com, as well as in numerous in-flight publications, targeting the highly coveted business and leisure traveler.