Famed nightlife impresario Rande Gerber tapped JPR to represent his two San Diego hotspots, Moonstone Lounge and Sweetwater Saloon located in the newly opened Hard Rock Hotel downtown.
JPR, working closely with the Gerber team, devised strategic event partnerships designed to increase revenue for the venues and coordinated highly publicized celebrity appearances.
Those efforts secured ongoing media coverage with top-tier outlets, including E! News, OK!, Magazine, Riviera, The San Diego Union-Tribune, and San Diego Magazine.