As part of a $750 million expansion in 2009, Hard Rock Hotel & Casino Las Vegas retained JPR to promote the hotel’s increased presence as a destination for meetings and business travel.
JPR has focused on the hotel’s addition of 75,000 square feet of meeting and event space – more than 12 times its original size.
JPR’s media outreach has resulted in extensive coverage in leading meeting and event publications, includingMeetings & Conventions Magazine, Travel Agent, Smart Meetings, and Meetings West. Those efforts have helped re-position Hard Rock Hotel & Casino as a major player in the meeting and business travel landscape in Las Vegas.