Mixture is a modern and contemporary home furnishings store located in a spacious 1940’s brick warehouse in San Diego’s trendy Little Italy area.
Mixture broke new ground when it opened in San Diego as the first store to successfully blend in one location playful home accent pieces and high-design elements.
JPR worked with the Mixture team to devise and implement a strategic PR campaign to create awareness for the store and drive sales. Mixture quickly established a reputation as the “go-to” resource for hard to find lines.
The store takes a young and fresh approach to contemporary design that exudes a relaxed atmosphere in which questions are welcomed and there is a continuing effort to educate customers about the intricacies of modern design.
Mixture has been prominently featured in such publications as Riviera, San Diego Magazine, San Diego Home, Millionaire Magazine, 944, Desert Living, Details, Flaunt, and many others, Mixture continues to expand its offering and maintain its position as San Diego’s premier modern home furnishing store.