Considered a premier style boutique, LA Fairchild Boutique and LA Fairchild Denim Bar firmly established itself as the go-to destination for finding ahead-of-the-curve trends and a personalized shopping experience.
The stores attracted clients from all over San Diego and Orange County. JPR worked closely with owner Laura Fairchild to successfully publicize the boutique and launch her innovative Denim Bar concept, while also positioning Laura as an expert fashion resource for the media.
That led to extensive media coverage in top-tier publications, including People Magazine, People StyleWatch, Lucky, Apparel News, Entrepreneur.com, CBS Market Watch, Foam and Riviera.