We knew there was a great story for JPR to tell when we were selected by Charmoné Shoes to build buzz and awareness in the mainstream consumer market for the company’s ultra-stylish line of upscale eco-luxury footwear.
Within the JPR team’s first two weeks of media outreach, Charmoné and its Fall 2006 collection appeared in top-tier media outlets, including The Today Show, InStyle, Daily Candy and Allure. Those efforts helped promote one of the most innovative lines to launch in fashion in 2006.
Keeping the momentum strong for the debut of Charmoné’s sophomore Spring 2007 collection, JPR secured significant press coverage for the young company in heavy- hitting Spring Shopping Trend pieces in the New York Times and Style.com, and in eco-luxe guides in Elle, Lucky and InStyle. The innovative and eco-concious line quickly became a favorite among such Earth-friendly, A-list celebrities as Natalie Portman, Jessica Alba and Alicia Silverstone.