The Grant Grill, located in the heart of downtown San Diego, is in the historic U.S. Grant Hotel, part of the Starwood Luxury Collection.
A longstanding icon in the San Diego dining landscape, the nearly 100-year old venue underwent extensive renovations in 2006 that transformed it into a chic, stylish destination. However, the changes did not immediately lead to a significant boost in sales or reposition the venue in the marketplace.
The Grant Grill’s reputation as a “power lunch” spot frequented by the city’s major players crippled its appeal on a broader scale. JPR was tapped to help change the image of the Grant Grill in the eyes of the consumer and breathe some much-needed life into the restaurant and lounge.
JPR began with a press campaign keyed to the 2008 presidential election. We helped the Grant Grill implement an “election selection” menu that featured cocktails and menu items that not only garnered consumer attention but also press coverage on CNN.com, MSNBC.com, Travel+Leisure.com, Hotel Chatter and Riviera Magazine, among other media outlets.
JPR has also worked with the restaurant to create exciting event partnerships with luxury brands, including Tory Burch, Tiffany & Co. and Hugo Boss. These PR efforts have exposed the Grant Grill to new patrons and garnered significant lifestyle media coverage.
JPR continues to work closely with the Grant Grill team to devise creative packages and press-worthy pitch angles designed to further enhance exposure for the venue and to create top-of-minds awareness among consumers so that the Grant Grill now has a reputation as a stylish, elegant dining destination rich with San Diego history.