La Jolla Spa MD, named the “Top Medical Spa in America” by American Spa Magazine, tapped JPR to create a strategic PR campaign designed to promote all aspects of the property and proactively secure local, regional and national media coverage.
JPR also worked with Spa MD to launch its specialty branded cosmetic line DYG Mineral Make-up, as well as several new product additions to the La Jolla Spa MD Skincare line and innovative restorative treatments. Additionally, Spa MD doctors and co-owner and Medical Director, Mitchel P. Goldman, M.D., were successfully positioned by JPR as expert media resources across a broad range of cosmetic medical topics.
Those topics included the landmark reversal by the FDA of a ban on silicone breast implants. Top-tier media placements secured by JPR include O Magazine, InStyle, Self, Elle, C Magazine, Shop Etc., American Spa, Spa Finder, Spa Magazine, Healthy Aging, Medethestics and Harper’s Bazaar.