BluePrintCleanse is a juice cleanse for all nutritional lifestyles, from the most austere of raw food acolytes to the most fastidious foodies, looking to periodically offset the damages of their indulgence. A-list celebrities, fashionistas, models and artists round out the list of BPC’s illustrious clientele.
Wildly popular in New York City, one of the goals of BPC was to continue to increase awareness for the brand in other hot regional markets, including Boston, Dallas and Los Angeles, and for top media and influencers in those markets to experience the cleanse. JPR delivered by securing editors at outlets including, Daily Candy LA, C Magazine, EXTRA, Boston Common, Boston Globe and D Magazine to experience the cleanse first hand.
Additionally, it’s important for BPC to be recognized in the food and beverage community. JPR responded by securing the Travel Editor at Food & Wine Magazine to experience the cleanse and then feature the company in the 3 past series on the Food & Wine blog, hailing the cleanse “the cleanse for foodies.”
JPR worked with BluePrintCleanse to orchestrate a series of viral marketing events in Southampton in the summer of 2009– an opportunity for media and influencers to experience a day of wellness and to learn about the company and the owners. This extremely successful viral marketing campaign attracted key members of the media including representatives from Fast Company, Bridal Guide, Parents, Health, Hamptons and Restaurant Business.