Twitter is full of useful information that you need to know, but staying on top of your key people, search terms or hashtags can seem like a full-time job. In the past few years, several sites have emerged that make tweeting, tracking and reporting as easy as the click of a button. Here are 5 of my favorites:
Click to Tweet: This is a handy tool for providing the media with turnkey Twitter content and also encouraging them to Tweet the story quickly and with your preferred messaging. Go to the site, compose the Tweet, then embed the link in the release or pitch. Easy!
Mobile Alerts: Twitter mobile alerts are BY FAR the best service Twitter offers its users. Basically, you can set up mobile alerts for any person or brand you follow. And when they Tweet, it automatically sends a text to your phone so you see it immediately. Very important for select media who you need to regularly be on top of and any clients who Tweet regularly. It’s really easy to set up – just go onto the Twitter feed for the person/brand you’re following, click on the little icon of the person’s head and the last option in the drop down menu is “turn on mobile notifications.” Once you set up the first one with your phone number and the times you want to get the texts (for instance, I choose to get the alerts between 8 am and 8 pm), the rest are just a click of a button.
Twilert: Twilert is super helpful and is basically like Google Alerts for Twitter. You can set up any search term and you’ll get a daily email with all Tweets containing that search term. I recommend setting up a Twilert for all of your clients and any other important search terms such as “Jackson Hole” or “wedding in Thailand.” Really, anything you need to monitor.
Tweet Reach: I love this easy reporting system for Tweets. You can choose a hashtag or link that you want to track and quickly pull a Tweet Reach report to measure the number of Tweets, reach and other cool quantifiers. It even includes pretty pie charts (swoon). Tweet Reach offers the report in an attractive PDF ready to send to your team, clients or include in reports.
Tchat: If you’ve ever participated in a Twitter Chat – either as a guest contributor or a “listener” – you know how annoying it can be to continually refresh Twitter with the dedicated hashtag and also remember to include the dedicated hashtag in each of your tweets. Hello, Tchat! This handy site allows you to input the hashtag and then easily follow the chat on the site. Any time you want to chime in, simply compose your tweet and the hashtag autopopulates. Brilliant.
Eager to try out one of these helpful tricks? Easily Tweet this blog here.